T.A.T.u.'s classic hit All The Things She Said is making a dramatic comeback on streaming, proving that a single televised moment can send a legendary track surging back to the top. And this is where it gets interesting: the spike isn’t just a blip—it’s a measurable revival that’s drawing new listeners and re-igniting nostalgia at the same time.
Spotify data shared with The Hollywood Reporter shows the song’s streams in the United States have jumped 135 percent since the fourth episode of Heated Rivalry premiered on December 12. The track now sits with more than 700 million total streams on Spotify. Discoveries of the song have surged by 200 percent, with Gen Z listeners accounting for about 60 percent of those discoveries. If you’re scrolling through Heated Rivalry content on TikTok, you’ve almost certainly encountered an edit featuring the song or a clip from the pivotal scene, as the fourth episode combined both t.A.T.u.’s version and British artist Harrison’s rendition.
But the momentum isn’t limited to the song itself. The audiobook for Heated Rivalry—the Rachel Reid novel that inspired the show—has also seen a monumental uptick in interest ahead of and during the series’ run. Spotify audiobook streams for Reid’s book have increased by around 1,500 percent over the last 10 weeks. The novel is the second in a sequence of gay hockey romance novels by Reid, all set within the same universe.
Heated Rivalry is a TV project developed for screen by Jacob Tierney, the Letterkenny alumnus, and centers on a fictional hockey universe. The series follows two rival professional players— Shane Hollander, Canadian-born and played by Hudson Williams for the Montreal Metros, and Ilya Rozanov, a Russian-born player portrayed by Connor Storrie for the Boston Raiders—who are secretly carrying on a years-long romance. Tierney and Brendan Brady serve as showrunners for Accent Aigu Entertainment.
Even before its premiere, Heated Rivalry was gaining online traction, and in the nearly four weeks since its debut it has continued to grow in popularity. The show’s fifth episode is set to air on Crave and HBO Max on Thursday, December 18, and it is scheduled to debut on Sky in the United Kingdom and Ireland on January 10.
THR newsletters keep readers up to date with daily coverage, delivering more context and behind-the-scenes notes as the series unfolds. If you’re curious about the broader impact of a throwback hit reemerging in a modern show, you’re not alone: does reviving an older song through a contemporary storyline change the way you hear it—and the way new fans perceive it? What do you think about mixing multiple versions of a single track in a single scene? Share your thoughts in the comments: do you think this strategy helps or hinders the original tune’s legacy?
